As every year Google Ads has made updates to its platform, always in search of providing the best result and the best possible performance in each campaign.
Here is a summary of the main ones:
More attractive search ads with Image extensions
With this novelty of Google Ads, our ads will have greater visibility in the feed and in turn we will have the opportunity to connect more with our potential client and that is that an image is often worth a thousand words.
According to Google, users expect a more visual experience when searching for products and services online. In fact, 86% of consumers in surveyed countries around the world say they expect photos to be a feature that companies offer them when they shop online.
That is why image extensions are now available worldwide to all advertisers so that you can create more visually attractive search ads. This makes it easier for the user to have knowledge of your business or product at a glance and generate an interaction especially on mobile. By tapping on these images, users will be taken directly to your website.
Ad group user experience improvements
Then one of the latest updates Google Ads has introduced is the option to publish two ads simultaneously, two ads served one after the other. Ad groups are typically served to viewers who watch content longer to reduce interruptions to their viewing experience. When Google Ads launched ad groups in 2018, it was observed that users who had seen multiple ads during an ad break experienced up to 40% fewer interruptions.
Soon the non-skippable in-stream, skippable in-stream and bumper ads; will be eligible to post to ad groups. This update will help minimize viewer interruptions and help advertisers connect with their most important audiences
Goodbye to broad match keywords
Starting in late July, advertisers will no longer be able to create new broad match keywords (MCAs) using the + keyword notation, Google Ads announced on Tuesday. However, existing keywords (MCAs) will continue to serve under the updated phrase match behavior announced in February and will continue to trigger ads.
Google recommends that we merge duplicate keywords and change your keywords (MCA) to a different match type to make it easier to manage your account in the future.
To help identify redundant keywords, a "Remove redundant keywords" recommendation can be used on the Recommendations page to highlight (MCA) keywords that are already present as phrase match in the same keyword group. advertisements.
Bulk editing tools for converting broad match keywords have also been added to Google Ads and the Google Ads Editor. Advertisers can now learn more about these bulk editing tools in the section "Should I convert my keywords (MCA) to phrase match?" in the FAQ section of the Google Ads Help Center.
Video Score Optimization
We know how important it is to have well-optimized campaigns to improve their performance and that is why Google decided to bring the optimization level to Video action campaigns.
The Optimization Score offers the user personalized recommendations according to the performance of the metrics and objectives achieved. As with other types of campaigns, your optimization level will range from 0% to 100%, where 100% means that your campaign is ready to perform at its best.
It is important to take into account personalized recommendations for video campaigns, since they will help us to follow best practices and generate greater impact. Google claims that advertisers who follow the best practices for their video campaigns achieve more than 50% conversions, however we always keep our goals in mind and that the recommendations are best suited to achieve those goals.
See more info: Google
Comments